VendiFlor: 30+ Years of Floristry Experience Behind Our Franchise

VendiFlor is a brand built on over 30 years of hands-on experience in the floristry industry, combining traditional flower retail with modern flower vending solutions.
Our story reflects the evolution of the flower market itself – from classic flower shops and retail networks to scalable, technology-driven sales models such as flowers vending machines. It is a journey shaped by real practice, long-term thinking, and a deep understanding of both floristry and business.

The VendiFlor brand was born out of experience.
Not out of a passing need, not out of fashion, not by coincidence.

It is the result of more than 30 years of active presence in the floristry industry, work across different sectors of the flower market, and consistent development from a traditional flower shop to modern sales models such as flowers vending machines.

Our story is a path many florists have walked, but only a few have had the opportunity to see in its full scope – from retail sales, through networks of flower shops, to international vending projects.

The beginnings – a traditional flower shop as the foundation of experience

Every innovation begins with practice.
In our case, it began with a classic brick-and-mortar flower shop.

For years, we operated in a model we know from the inside out, gaining practical floristry experience through:

• daily work with customers
• purchasing at flower markets
• responsibility for flower freshness and quality
• sales seasonality
• pressure of deadlines and holidays
• staff management

This stage taught us that floristry is not only about aesthetics and emotions, but also about logistics, costs, operational processes, and business decisions.

Thanks to this experience, we understood the real needs of the flower market – not just its image.

Growth – flower shop networks and a broader view of the flower market

A natural step in our development was expanding the business and working within a network model.
New locations appeared, along with different teams, diverse local markets, and new organizational challenges.

This phase allowed us to:

• look at floristry from a scalable perspective
• understand the limitations of traditional flower retail models
• analyze location profitability
• observe changing customer behavior

The larger the structure, the clearer it becomes where a system stops working and where it needs a new approach.

Market changes – customers, time, and flower availability

The floristry market, like retail as a whole, has undergone dynamic changes.
Customers’ lifestyles, shopping habits, and expectations regarding product availability have all evolved.

We clearly observed:

• a growing need for sales outside standard opening hours
• increased spontaneity in purchasing decisions
• cost pressure related to staffing
• difficulties in maintaining the profitability of small flower shops
• the need to be present in locations where a traditional flower shop is not viable

At the same time, one thing has remained unchanged – flowers still play an emotional role; they are a gift, a gesture, and a symbol.

The way people buy flowers has changed, not their meaning.

Flowers vending machines – the evolution of the flower sales model

In response to these changes, another stage of our journey emerged – flowers vending machines, automated systems designed by Eldrut Automatics for modern flower sales.

This was not a sudden shift, but a logical continuation of the experience we had gained.

From the perspective of both a florist and an entrepreneur, flower vending:

• does not replace flower shops
• does not eliminate the florist’s work
• does not reduce flower quality

On the contrary, a well-designed flower vending machine:

• expands available sales channels
• enables 24/7 flower sales
• allows access to new and non-traditional locations
• provides optimal conditions for flowers, including controlled temperature, humidity, and ventilation
• optimizes operating costs
• increases the scalability of a floristry business

For us, flowers vending machines are a tool – not a goal in themselves.

Why the VendiFlor brand was created

As flower vending projects developed, international cooperation expanded, and we worked with florists and partners from different countries, the need arose to create a coherent brand that would bring all these competencies together.

That is how VendiFlor was created.

VendiFlor as a combination of floristry and technology

The VendiFlor brand was created at the intersection of:

• many years of floristry experience
• solid business expertise
• modern flower sales technologies
• education and consulting
• strategic development of the flower market

We are not a technology company that happened to enter the flower industry.
Nor are we merely a supplier of vending machines.

VendiFlor is a brand created by people from floristry – for floristry.

VendiFlor today – competencies and direction of development

Today, VendiFlor operates across multiple areas of the flower market, including:

• development of flowers vending machine networks
• support for florists and flower business owners
• business consulting
• international projects
• education and industry know-how

Our strength lies in combining practice, experience, and long-term strategic thinking.

We understand both the day-to-day reality of working in a flower shop and the challenges of scaling a flower business across different countries and market conditions.

The future of floristry according to VendiFlor

We believe that the future of the flower industry is not about choosing between:

• traditional flower shops
  and
• modern technology

The future lies in consciously combining these two worlds.

Floristry needs quality, emotion, and aesthetics.
Business needs availability, efficiency, and scalability.

VendiFlor was created precisely to bring these elements together.